Studio
UI/UX Project
OVERVIEW
This project is a studio-searching app/web designed for artists in the Netherlands. The goal is to improve the property searching process for the targeted user group.
INTERVIEWS
I interviewed 10 artists from both China and the Netherlands to identify the problems and frustrations they have when finding studio space, and what are their solutions and behaviours now.
Summary Results
1. How do you find your previous studio?
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Friends' recommendations.
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Artists' residency program.
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Art Universities or Galleries connections/collaborations.
2. What's your requirements for studio ideally?
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Rent.
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Floor Area.
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Floor Height.
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Light conditions.
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Surrounding atmosphere.
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Amenities (water/electric supply, internet).
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Transport.
PROBLEM IDENTIFICATION
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Nearly no resources on normal property-renting websites.
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Highly depends on social networks and luck.
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Sometimes rent is not stable.
PERSONAS
Based on the information I got from the interviews, I made 3 personas which stand for 3 artists at different career stage, analyzing their frustrations and needs. This could help me think about my design process accordingly.
DESIGN
Mood board
Logo
The inspiration of the logo design is the colours and the geometry from Mondrian's painting, since he was one of the most influential Dutch artists.